NORAH was established during the difficult period of the covid 19 epidemic. Having previously worked for a decade in a family business trading pearls, i began creating pearl jewelry during the epidemic. After two years of manufacturing jewelry, I felt confident enough to launch a new business line.


Initially, the plan was to solely manufacture ready-to-wear pearl jewelry, but after a while, it seemed natural to branch out and investigate additional gemstones that are both affordable and mainly sustainable, such as lab generated and cultured gemstones. During the epidemic, we saw a significant shift in customer purchasing, with people spending more on necessities and less on high-end jewelry. We are not ready to spend a lot of money on shopping, so our idea is to produce jewelry for people to complement their outfits with reasonable quality and without breaking the bank.